Fad Diets: Weight Loss Magic or Myth?

Why do people keep trying extreme fad diets?

The “syrup diet” is just one of the many diet plans (albeit one of the more extreme) to capture our weight-crazed fancy over the years. From Atkins to South Beach to the Zone to the Blood Type Diet -- to name just a few -- many of us are always on the lookout for the “magic bullet” that will help us shed pounds quickly, and more or less effortlessly.
Why, despite the advice of most nutrition experts, are we fascinated by the myriad diet plans crowding bookstore shelves?
“Most individuals want cutting-edge solutions for weight loss, and fad diets offer, at least on the surface, ‘new’ ways to beat the boring mathematical reality of long-term weight loss,” explains Robin Steagall, RD, nutrition communications manager for the Calorie Control Council.

Source: Fad Diets: Weight Loss Magic or Myth?